Work at ethos so far has involved designing for the pre-schoolers. This has been amazing fun, because kids have no inhibitions, they are open to new things around them, and they are not boring like the grown-ups! The first product i designed here is called ‘Hang-on’. It is essentially a bottle hanger, which takes care of all sorts of bottles – the cool ones, the functional ones and the sporty ones. I am all for individualism. So this one lets the kid be himself/herself without imposing one particular style.